Administration considerations for reliable and valid assessments

Reliability and validity in assessment are of crucial importance.   Issues in administration can have a significant impact on the reliability and validity of assessment results and the inferences that are made about students’ performance based on these results.It is essential therefore that proper techniques of administration be adopted in ensuring that the integrity of assessments is preserved and that the inference made about students’ performance are indeed reliable and valid.Administration considerations will differ based on the nature of the assessment, whether it is formal or informal. For formal assessments there are usually pre-established guidelines for the examiner to oversee the administration of the assessment instrument. It is important that the examiner familiarize him/herself with the proper techniques of administering the specific test so that the reliability and validity of the test can be ensured and preserved.While the assessment may not require for mal training to develop competence the test administrator must understand the protocols of the test, understand what is expected of the students, and follow correct and exact procedures during test administration to ensure that equal and fair conditions are provided for all students.McLoughlin and Lewis (2005) caution that â€Å"measures administered by untrained testers produce highly questionable results that must be considered invalid† ( p. 90). It is therefore essential that examiners are comfortable with all exam procedures and follow these explicitly to avoid invalidating the results produced from such tests.Additionally the tester must also be sensitive to the needs of the students during assessment. The examiner cannot â€Å"praise, prompt or give information† (McLoughlin & Lewis, 2005, p. 94). Examiners must understand correct protocol during test administration. Certain practices should be avoided.The examiner should refrain from confirming or correcting (McL oughlin & Lewis, 2005, p. 95) students’ responses during the test as well as they should avoid coaching students in order to elicit correct responses. Depending on the purpose and nature of the test the examiner may be permitted to repeat oral items for students.The examiner should also encourage students to complete or respond to all items on the test and may use questioning during tests to encourage students to respond to items. Evidently the ability of the tester to adequately preside over the test is a very critical issue in ensuring that test results are valid and reliable.The test administrator sets the pace and the outcome of the test pivots around his/her ability to ensure transparency. By ensuring that the tester is adequately prepared for the test the possibility of incorrect administration procedures will be avoided.The test environment should also be such as provides an atmosphere in which the students can work successfully. As McLoughlin and Lewis (2005) indicate , â€Å"this environment can influence test performance† (p. 90).The test environment should be as comfortable as possible for all students, with good ventilation, adequate and comfortable seating for each student where necessary, adequate space for writing, appropriate lighting, comfortable temperature, minimal external disruptions, minimal distractions such as a view through a window, passersby, other individuals passing freely in and out of the examination room or other visual distractions such as posters.Additionally the examiner has to ensure that all material required for the test are present including material students will need to complete test items.While it is ideal that the test environment is free of all these encumbrances, all these conditions do not have to be satisfied to ensure the validity and reliability of the test. In some instances some aspects of the environment, though they are not at their optimal levels, may not affect students’ performance.How ever, it is difficult to determine how students’ performance will be affected by the environment and thus the examiner should attempt to ensure that the setting is as close to ideal as possible. The examiner could also exercise discretion during test administration to determine if the location of the exam needs to be changed or the exam discontinued completely because of environment. It is not far fetched that a well-prepared environment becomes inappropriate at some point during the exam.Based on the reaction of the students the examiner could determine if the distractions or disruptions are sufficient enough to affect student performance. These provisions ensure that, as far as possible, no external factors negatively impact student performance and that students are adequately provided with the right tools with which to reap success.Another consideration is the preparation of the students for the test. Students should be adequately informed of the time, date, location and p urpose of the test as well as be aware of what exactly is required of them.The time of day is of extreme importance. Researches have been conducted to determine the time of day that will produce the optimal results for students. Recently Hansen, Janssen, Schiff, Zee and Dubocovich (2005) found that students were more vigorous during the evening than in the morning and thus were in a better frame of mind to complete tests.It is difficult, however, for examiners of standardized test to have any impact on the time of administration since often the examining body has a preset time for completion.Another administration consideration is the rapport between the students and the examiner. McLoughlin and Lewis (2005) recommend that the examiner familiarizes him/herself with the students and help them   feel at ease with the examiner. The examiner should also explain the purpose of and orient them towards the test. This includes describing test activities, length and difficulty of the test. The examiner should also inform students of proper exam protocol, informing them how to ask for assistance during the test as well as explain to them any timing signals that may be given. The examiner should encourage students to ask questions about aspects of the test administration that they are uncertain about.Adequate provisions should be made for students to have a break, if possible, during a lengthy test so as to â€Å"ward off fatigue† (McLoughlin & Lewis, 2005, p. 99). These practices would ensure that students know what is expected of them before the test begins so that no time is wasted during the test.The procedures for administering informal classroom assessment are much the same. The classroom teacher should ensure that students are adequately prepared for the test, are aware of the test objectives, are given adequate time to complete it and that no unfair assistance is provided to any student.Also the teacher should make sure the environment is conducive to tes ting with convenient seating and minimal opportunity for cheating. Additionally in administrating certain types of assessment such as observations and interviews, the teacher has to ensure that the objectives to be tested are clearly laid out, with clearly outlined criteria for scoring so that bias is avoided and each student is scored fairly.The use of rating scales, rubrics and checklists help to ensure that assessment is focused and that the correct behaviors are being observed. However at times a teacher may later find that these instruments do not adequately measure all the attributes and that certain key attitudes are not catered for.This is one disadvantage with rating scales and checklists, if a student displays a positive behavior that is not outlined in the rating scale no provision is made for it and the child is disadvantaged.The purpose of assessment is to ensure that each students has an equal chance of performing at their best in the test and thereby demonstrate to th e examiner whether or not they possess certain skills, knowledge or attitudes.Therefore once the examiner adopts these administration considerations the possibilities of measurement error are diminished and test administration conditions will have minimal, if any, negative effect, on student outcome. Students will therefore be able to meaningfully demonstrate their knowledge, skills and attitudes to the teacher. ReferencesHansen, M., Janssen, I., Schiff, A., Zee, P. C. & Dubocovich, M. L. (2005). The impact of school daily schedule on adolescent sleep. Pediatrics, 115, 1555–1561.McLoughlin, J. A. & Lewis, R. B. (2005). Assessing students with special needs. (6th ed.). NJ: Prentice-Hall/Merrill.

Lebron James

Joe Matela Mullins Green/1 April 13, 2012 Rough Draft They inbound the ball, he takes it past mid-court with only 2 seconds left; he dribbles to the three-point line and somehow gets the shot off. It goes in! They win the hard-fought game by nailing the buzzer-beater; this is just one of the 17 game-winning shots that LeBron James has made in his short, eight-year career to give his team the lead in the final seconds of the game. LeBron James is just one of the many athletes that play the exciting game of American Basketball, a fast-paced sport that is extremely entertaining and viewed by an abundance of people through-out the globe.There have been, there are, and there will be many individuals who play the game of basketball very well; however, none will measure up against LeBron James. LeBron has been a great basketball player since the very beginning, perhaps the greatest. Some say that James was being scouted since he was in the sixth-grade. LeBron James, overcoming extreme pover ty in his early childhood, has always been viewed as one of the greatest basketball players since the very start of his career, leading his high school and two professional teams to the national championship multiple times.Basketball is a fast-paced sport in which there are two teams trying to outscore each other by throwing the basketball into the other teams hoop more times than their opponent, (Thompson 143). Basketball has developed drastically since it was invented over a century ago by a middle-school physical education teacher, (Safra 941). This sport originated in Springfield, Massachusetts in 1891 by a PE teacher named James Naismith, (Safra 941). The goal was simple; outscore your opponent by making more shots than them, while at the same time, preventing the other team from scoring, (Safra 942).However, modern basketball consists mainly of enormous athletes performing flashy dunks, tough play in the post, and down-town shots for three points. Professional basketball consi sts of 4 twelve-minute quarters, whereas college consists of 2 twenty-minute halves. There are five people from each team on the court at once, therefore there are five positions. One of these five positions is called the, â€Å"Small Forward. † The Small Forward is responsible for scoring points by cutting to the basket and using dribble penetration, and on defense seeks rebounds and steals.There are few Small Forwards that preform at a high level of intensity every night; LeBron James is one of these elite few. LeBron James was, â€Å"born December 30th, 1984,† (â€Å"LeBron James† 1), in Akron, Ohio, (â€Å"LeBron James: American Basketball player. † Newsmakers 1). At the time, the population in Akron was around 225,000 people, (Bissinger 7). â€Å"His mother, Gloria, gave birth to James when she was just 16 years old and became his biggest fan,† (â€Å"LeBron James: American Basketball player†. Newsmakers 1). â€Å"He never knew his bio logical father, who was reputed to be a stellar street-basketball player,† (â€Å"LeBron James: American Basketball player. Newsmakers 1). The most stable male influence in his early life was his mom’s boyfriend, Eddie Jackson, who James sometimes refers to as his dad. However, in 2002, Eddie Jackson was sentenced to three years in prison for mail and mortgage fraud, (â€Å"LeBron James: American Basketball player. † Newsmakers 1). James did not have an easy upbringing. His mother switched jobs and houses often. â€Å"By the time James was five years old, they had moved seven times,† (â€Å"LeBron James: American Basketball player. † Newsmakers 1).He missed large stretches of elementary school and spent 18 months living with a foster family, (â€Å"LeBron James: American Basketball player. † Newsmakers 1). â€Å"James’ basketball coach at the time, Frankie Walker, offered to school LeBron and give him a nice home until his mother Glo ria was able to afford to take care of him,† (â€Å"LeBron James: American Basketball player. † Newsmakers 1). During these tough times, LeBron formed an immense admiration towards his mother. During an Interview, James said, â€Å"My mother is my everything. Always has been.Always will be,† (â€Å"LeBron James: American†1). â€Å"Toward the end of elementary school, LeBron found a true stabilizing influence in his life: basketball,† (â€Å"LeBron James: American Basketball player. † Newsmakers 1). He first started playing basketball when he was about nine years old with a team called the Hornets at the Summit Lake Community Center (Bissinger 17). In 8th grade, LeBron joined an Amateur Athletic Union team called the, â€Å"Shooting Stars,† coached by Dru Joyce, a graduate from Ohio University, (â€Å"LeBron James: American Basketball player. † Newsmakers 1).Also on the team was Coach Dru’s son, nicknamed, â€Å"Little Dr u,† who would later become one of LeBron’s best friends (Bissinger 20). The Shooting Stars would continue on to win a handful of national tournament catching the attention of many recruiters. James’ and his team were later invited to a private Catholic school, St. Vincent- St. Mary high school in Akron, Ohio, (â€Å"LeBron James: American Basketball player. † Newsmakers 1). Even Keith Dambrot put Coach Dru on the staff because of what he did with the, â€Å"Fab Four,† on the Shooting Stars, (Bissinger 72). LeBron made an instant impact as a high school player. â€Å"As a freshman, he led the St.Vincent- St. Mary Fighting Irish to a 27-0 record and the Ohio state basketball championship,† (â€Å"LeBron James: American Basketball player. † Newsmakers 1). Not only did he become the school’s star basketball player but he also played football for three years and maintained solid grades,† (â€Å"LeBron James: American 2). As a sophomore in football, he caught 42 passes for 840 yards and 11 touchdowns (Freedman 15). Such statistics ignite interest in college recruiters. In basketball, he was a team player, meaning, he spent as much time passing the ball to set someone else’s shot up as he did setting up his own shot.LeBron James was by far the best player on the team; he knew it, and so did his team. â€Å"They understood I was the best player on the team if we needed to get a point, but I still needed them to get the ball to me. They were adamant that this was a team, ‘You can’t do this without us, and we can’t do this without you. ’† (Bissinger 206). By his junior year, James had caught the attention of basketball fans across the country, (â€Å"LeBron James: American† 2). â€Å"In 2001, during the summer leading up to his junior year, James was invited to attend informal workouts at, ‘Hoops the Gym,’ where Michael Jordan trained,† (Free dman 29).Sports Illustrated put him on the cover of their magazine in 2002, making him the eighth high school basketball player to be on the cover in 48 years, (â€Å"LeBron James: American† 2). LeBron was also named, â€Å"High School Boys Basketball Player of the Year,† by Parade magazine after both his junior and senior year, (â€Å"LeBron James: American† 2). By the time he was a senior, his nickname was, â€Å"King James,† and they were making little LeBron James bobble-heads. â€Å"James considered declaring himself eligible for the draft as a junior, but he decided to finish high school and declared ligibility for the 2003 NBA draft,† (â€Å"LeBron James: American† 1). â€Å"St. Vincent- St. Mary’s basketball team won the Division III state championship three of the four years James attended the school: his freshman, sophomore, and senior year,† (Bissinger 120). During his high school career, he played in three total All -Star High School basketball games, (Freedman 55). Originally, the team with the worst record in the NBA got the first draft pick. When the NBA suspected teams of putting no effort into a nothing–to-lose season, they decided to create a lottery, (Freedman 54).The teams that did not make it into the playoffs got put on a ping pong ball and were randomly selected, thus, choosing the order of the draft, (Freedman 54). â€Å"In the 2002-2003 season, the Cleveland Cavaliers went 17-65, tying the Denver Nuggets. They were arguably the worst team in the NBA,† (Freedman 53). So it was no surprise to anyone when LeBron James was the number one draft pick, being drafted by the Cleveland Cavaliers. â€Å"The Cavaliers viewed him as a savior to their franchise; the league greeted him as a marketing tool,† (â€Å"LeBron James: American Basketball player. Newsmakers 1). LeBron entered the league signing a 4-year contract for 12. 96 million dollars, (Freedman 67). In his firs t professional game, he scored 25 points, passed for 6 assists and gathered 6 rebounds against the Sacramento Kings, (Freedman 69). Needless to say, LeBron James made a major impact for his team in his rookie year. At the end of the season he was named, â€Å"Rookie of the Year in 2003,† (â€Å"LeBron James† 1). â€Å"Soon after his rookie season, James was issued an invitation to join the U. S. Olympic team for the games in Greece,† (Freedman 81).His first six years in the league, James had already led the Cavaliers to the Finals and earned MVP honors twice while winning the MVP award in the All-Star Game twice as well, (â€Å"LeBron James: American Basketball player. † Newsmakers 1). â€Å"He has appeared in 627 regular season games and started 626 of those games, averaging 27. 7 points, 7. 1 rebounds, 1. 72 steals and 40. 1 minutes, great statistics by most basketball experts’ standards,† (â€Å"LeBron’ James† 1). He has won the, â€Å"Eastern Conference Player of the Week,† title a league record 31-times (â€Å"LeBron James†1). He is, unarguably, a great overall player of the game basketball. Lebron James Joe Matela Mullins Green/1 April 13, 2012 Rough Draft They inbound the ball, he takes it past mid-court with only 2 seconds left; he dribbles to the three-point line and somehow gets the shot off. It goes in! They win the hard-fought game by nailing the buzzer-beater; this is just one of the 17 game-winning shots that LeBron James has made in his short, eight-year career to give his team the lead in the final seconds of the game. LeBron James is just one of the many athletes that play the exciting game of American Basketball, a fast-paced sport that is extremely entertaining and viewed by an abundance of people through-out the globe.There have been, there are, and there will be many individuals who play the game of basketball very well; however, none will measure up against LeBron James. LeBron has been a great basketball player since the very beginning, perhaps the greatest. Some say that James was being scouted since he was in the sixth-grade. LeBron James, overcoming extreme pover ty in his early childhood, has always been viewed as one of the greatest basketball players since the very start of his career, leading his high school and two professional teams to the national championship multiple times.Basketball is a fast-paced sport in which there are two teams trying to outscore each other by throwing the basketball into the other teams hoop more times than their opponent, (Thompson 143). Basketball has developed drastically since it was invented over a century ago by a middle-school physical education teacher, (Safra 941). This sport originated in Springfield, Massachusetts in 1891 by a PE teacher named James Naismith, (Safra 941). The goal was simple; outscore your opponent by making more shots than them, while at the same time, preventing the other team from scoring, (Safra 942).However, modern basketball consists mainly of enormous athletes performing flashy dunks, tough play in the post, and down-town shots for three points. Professional basketball consi sts of 4 twelve-minute quarters, whereas college consists of 2 twenty-minute halves. There are five people from each team on the court at once, therefore there are five positions. One of these five positions is called the, â€Å"Small Forward. † The Small Forward is responsible for scoring points by cutting to the basket and using dribble penetration, and on defense seeks rebounds and steals.There are few Small Forwards that preform at a high level of intensity every night; LeBron James is one of these elite few. LeBron James was, â€Å"born December 30th, 1984,† (â€Å"LeBron James† 1), in Akron, Ohio, (â€Å"LeBron James: American Basketball player. † Newsmakers 1). At the time, the population in Akron was around 225,000 people, (Bissinger 7). â€Å"His mother, Gloria, gave birth to James when she was just 16 years old and became his biggest fan,† (â€Å"LeBron James: American Basketball player†. Newsmakers 1). â€Å"He never knew his bio logical father, who was reputed to be a stellar street-basketball player,† (â€Å"LeBron James: American Basketball player. Newsmakers 1). The most stable male influence in his early life was his mom’s boyfriend, Eddie Jackson, who James sometimes refers to as his dad. However, in 2002, Eddie Jackson was sentenced to three years in prison for mail and mortgage fraud, (â€Å"LeBron James: American Basketball player. † Newsmakers 1). James did not have an easy upbringing. His mother switched jobs and houses often. â€Å"By the time James was five years old, they had moved seven times,† (â€Å"LeBron James: American Basketball player. † Newsmakers 1).He missed large stretches of elementary school and spent 18 months living with a foster family, (â€Å"LeBron James: American Basketball player. † Newsmakers 1). â€Å"James’ basketball coach at the time, Frankie Walker, offered to school LeBron and give him a nice home until his mother Glo ria was able to afford to take care of him,† (â€Å"LeBron James: American Basketball player. † Newsmakers 1). During these tough times, LeBron formed an immense admiration towards his mother. During an Interview, James said, â€Å"My mother is my everything. Always has been.Always will be,† (â€Å"LeBron James: American†1). â€Å"Toward the end of elementary school, LeBron found a true stabilizing influence in his life: basketball,† (â€Å"LeBron James: American Basketball player. † Newsmakers 1). He first started playing basketball when he was about nine years old with a team called the Hornets at the Summit Lake Community Center (Bissinger 17). In 8th grade, LeBron joined an Amateur Athletic Union team called the, â€Å"Shooting Stars,† coached by Dru Joyce, a graduate from Ohio University, (â€Å"LeBron James: American Basketball player. † Newsmakers 1).Also on the team was Coach Dru’s son, nicknamed, â€Å"Little Dr u,† who would later become one of LeBron’s best friends (Bissinger 20). The Shooting Stars would continue on to win a handful of national tournament catching the attention of many recruiters. James’ and his team were later invited to a private Catholic school, St. Vincent- St. Mary high school in Akron, Ohio, (â€Å"LeBron James: American Basketball player. † Newsmakers 1). Even Keith Dambrot put Coach Dru on the staff because of what he did with the, â€Å"Fab Four,† on the Shooting Stars, (Bissinger 72). LeBron made an instant impact as a high school player. â€Å"As a freshman, he led the St.Vincent- St. Mary Fighting Irish to a 27-0 record and the Ohio state basketball championship,† (â€Å"LeBron James: American Basketball player. † Newsmakers 1). Not only did he become the school’s star basketball player but he also played football for three years and maintained solid grades,† (â€Å"LeBron James: American 2). As a sophomore in football, he caught 42 passes for 840 yards and 11 touchdowns (Freedman 15). Such statistics ignite interest in college recruiters. In basketball, he was a team player, meaning, he spent as much time passing the ball to set someone else’s shot up as he did setting up his own shot.LeBron James was by far the best player on the team; he knew it, and so did his team. â€Å"They understood I was the best player on the team if we needed to get a point, but I still needed them to get the ball to me. They were adamant that this was a team, ‘You can’t do this without us, and we can’t do this without you. ’† (Bissinger 206). By his junior year, James had caught the attention of basketball fans across the country, (â€Å"LeBron James: American† 2). â€Å"In 2001, during the summer leading up to his junior year, James was invited to attend informal workouts at, ‘Hoops the Gym,’ where Michael Jordan trained,† (Free dman 29).Sports Illustrated put him on the cover of their magazine in 2002, making him the eighth high school basketball player to be on the cover in 48 years, (â€Å"LeBron James: American† 2). LeBron was also named, â€Å"High School Boys Basketball Player of the Year,† by Parade magazine after both his junior and senior year, (â€Å"LeBron James: American† 2). By the time he was a senior, his nickname was, â€Å"King James,† and they were making little LeBron James bobble-heads. â€Å"James considered declaring himself eligible for the draft as a junior, but he decided to finish high school and declared ligibility for the 2003 NBA draft,† (â€Å"LeBron James: American† 1). â€Å"St. Vincent- St. Mary’s basketball team won the Division III state championship three of the four years James attended the school: his freshman, sophomore, and senior year,† (Bissinger 120). During his high school career, he played in three total All -Star High School basketball games, (Freedman 55). Originally, the team with the worst record in the NBA got the first draft pick. When the NBA suspected teams of putting no effort into a nothing–to-lose season, they decided to create a lottery, (Freedman 54).The teams that did not make it into the playoffs got put on a ping pong ball and were randomly selected, thus, choosing the order of the draft, (Freedman 54). â€Å"In the 2002-2003 season, the Cleveland Cavaliers went 17-65, tying the Denver Nuggets. They were arguably the worst team in the NBA,† (Freedman 53). So it was no surprise to anyone when LeBron James was the number one draft pick, being drafted by the Cleveland Cavaliers. â€Å"The Cavaliers viewed him as a savior to their franchise; the league greeted him as a marketing tool,† (â€Å"LeBron James: American Basketball player. Newsmakers 1). LeBron entered the league signing a 4-year contract for 12. 96 million dollars, (Freedman 67). In his firs t professional game, he scored 25 points, passed for 6 assists and gathered 6 rebounds against the Sacramento Kings, (Freedman 69). Needless to say, LeBron James made a major impact for his team in his rookie year. At the end of the season he was named, â€Å"Rookie of the Year in 2003,† (â€Å"LeBron James† 1). â€Å"Soon after his rookie season, James was issued an invitation to join the U. S. Olympic team for the games in Greece,† (Freedman 81).His first six years in the league, James had already led the Cavaliers to the Finals and earned MVP honors twice while winning the MVP award in the All-Star Game twice as well, (â€Å"LeBron James: American Basketball player. † Newsmakers 1). â€Å"He has appeared in 627 regular season games and started 626 of those games, averaging 27. 7 points, 7. 1 rebounds, 1. 72 steals and 40. 1 minutes, great statistics by most basketball experts’ standards,† (â€Å"LeBron’ James† 1). He has won the, â€Å"Eastern Conference Player of the Week,† title a league record 31-times (â€Å"LeBron James†1). He is, unarguably, a great overall player of the game basketball.

North American Indian Religions Essay

North American Indian religions rely on icons to give meaning to the immediate environment and the cosmos in general. Icons also symbolize the elemental powers of nature – the spirits, the supernatural world, and the forests. In addition, icons also describes man’s relationship with the so-called ‘Supreme Being. ‘ In many North American Indian religions, the ‘Supreme Being’ occupies an integral role in value formation. The Supreme Being is the foremost source of morality and tribal authority. Indeed, in totems, the Supreme Being occupies the highest position by virtue of power and seniority. Icons can also be analyzed in terms of its social and cultural sense. Icons represent the general values of a community – that is, imprinted images of cherished values. The more revered icons are, the more respected are accepted values in the tribe. Culturally, icons are imprinted beliefs – that is, they symbolize man’s immediate concerns about the environment. These concerns are as follows: survival initiatives, self-esteem and belongingness, and self-admiration. Icons serve to remind man that his natural habits are still active. Objectives: To determine the use of icons or images in North American Indian religions To define the relationship between the use of icons and the immediate environment

Information management Coursework Example | Topics and Well Written Essays - 1500 words - 2

Information management - Coursework Example obile users (Goswami, 2013).The purpose of the report is to evaluate the impact of mobile computing in information management and also the importance of information management in the modern world. Global access and management of information has been one of the influential forces in the evolution of information technology. The development of central computing facilitated the computation of complex calculations and in the manipulation of advanced information. Further, the discovery of the web technology helped in providing hyper-linked information and global technology. However, the access to the information was restricted to the physical location of the individuals. The achievement of the real global network by accessing information anywhere and at anytime in the world is the fundamental motivation behind the development of mobile computing. This advancement in technology is the result of the development in the both the hardware and software parts at various stages motivated by tangible application needs (Cox, 2014). The design and implementation of data management applications for the wireless mediums which facilitates the mobility of data resources and computation is equally important. Wireless communications allow users carrying portable devices to retain their network connection even when they are moving. This type of communication is called mobile and nomadic computing. Mobile computing adds a new dimension to distributed computation with universal access to the required information anywhere and anytime (Pitoura and Samaras, 2012). The importance of mobile computing is increasing continuously due to the rise in the variety of available portable devices and the desire to have a constant connectivity to the network irrespective of the physical location of the individual. Mobile computing is a resourceful and possibly strategic device that improves information accessibility, band quality, increases management effectiveness and enhances operational efficiency.

Kmart Analysis Essay Example | Topics and Well Written Essays - 1250 words

Kmart Analysis - Essay Example Kmart deals in a wide range of retail products. The company principally provides the grocery items on its retail stores along with other consumer products such as women's and kids apparels, fashion clothing, gifts, toys, baby and kids beddings, furniture, nursery products, jewelry, electronics, home appliances, fragrances, personal care items and sports, leisure and fitness goods etc ("Kmart Home", n.d.) Kmart's business operations fall under discount retailing industry. It confronts with overwhelming competition in the industry from the significant retail giants such as Wal-Mart, Target stores, Kohl's and J.C. Penney etc. Kmart has shown a comeback in the industry after the bankruptcy with a vision to deliver value to its customers and shareholders in an identical manner. It aims for constant expansion with a view to advance in terms of sale and profitability records, to enhance the efficacy and alleviate the costs, to strengthen and elevate the utilization of assets towards increasing profits etc ("Corporate History", n.d.) The following chart depicts a snapshot of K-mart's financial ratios ("Kmart Corporation", n.d.) compared to the discount retailing industry average ("Retail (Department & Discount) Industry", n.d.) along with two of its competitors i.e., Wal-Mart ("Ratios for Wal-Mart", n.d.) and Target ("Ratios for Target", n.d.), so as to provide a better insight into the company's financial position and performance with respect to that of its industry and competitors: Kmart Industry Wal-Mart Target Quick Ratio 2.0 0.26 0.13 0.89 Current Ratio 3.6 1.17 0.89 1.50 Debt to Equity 0.93 0.55 0.54 0.70 Gross Margin 25.9% 27.50% 23.17% 32.15% Net Profit Margin 5.6% 3.80% 3.49% 4.58% Return On Assets 10.1% 7.43% 8.32% 7.30% Cash Conversion Cycle 67 days 39 days 14 days 39 days An examination of the above chart straightens out a fine line between Kmart, its major competitors and the whole discount retail industry. The further in-depth interpretation and analysis of the above presented ratios is provided below to compare Kmart's financial position and performance with its competitors and other companies in the same industry: Current Ratio: The current ratio reflects the liquidity position of a company in terms of a comparison of its current assets and current liabilities. Kmart's current ratio is 3.6:1, which means that the company keeps $3.6 worth of liquid assets against every $1 worth of current liabilities. The current ratio of Kmart is much higher than that of the discount retail industry as well as Wal-Mart and Target Corporation individually. Apart from showing a sound liquidity position of the company, it emphasizes the fact that much of the company's current assets are lying idle without being invested further. Quick Ratio: An investigation of the above ratio comparison reveals that the Kmart Corporation's quick ratio is much higher than that of its industry and competitors. Kmart's quick ratio is 2.0, which shows that Kmart is much capable to pay off its short-term debts and liabilities after keeping aside the inventory than all the other companies in the industry. The difference between the current and quick ratios explicit the quantity of stock held by company, which is about 55% of the total current assets for Kmart. Debt to

Experiement Essay Example | Topics and Well Written Essays - 500 words

Experiement - Essay Example When others seemingly terminated the conversation before its natural end, it was very difficult not to admit that I had been conducting an experiment – I was reluctant to allow others to think I had changed my conversational style permanently. It felt quite patronizing, because others seemed to feel as though I felt the need to simplify their sentences so they would understand parts of the conversation. I also felt as though it was unnecessary during some conversations, because the nature of the topic was so simple that paraphrasing would add confusion. I also felt that conversations became quite unnatural and forced on my side, because of the extra thought that was required to add the paraphrasing element into natural speech. Overall, after paraphrasing had become more natural, it was not difficult or particularly traumatizing to use. During the course of a conversation, the other participant would not notice initially, and then begin to act strangely and some even terminated the conversation before it seemed to reach its natural end. However, during shorter conversations, it seemed to comfort some, as though I was highlighting how well I understood them, and perhaps even made it seem as though I was empathizing well. No hostility was shown by others, although there was definitely a feeling of confusion when paraphrasing was used often (particularly during descriptive conversations. Paraphrasing conversations did not have any lasting effects on interpersonal relationships. When paraphrasing was used when talking to people that I do not have a close personal relationship, the previously mentioned empathy seemed to improve these relationships. When paraphrasing those who I talk to regularly, the obvious change in my conversational style may have had a negative effect at the time of the conversation, but once the experiment had stopped it was easy to resume

The nature of absolute truth Essay Example | Topics and Well Written Essays - 500 words

The nature of absolute truth - Essay Example The paper tells that an absolute truth is something that happens to be a universal truth. However, the thing that needs to be understood is that before proceeding to delve into the practical nature of absolute truth the thing that needs to be understood is that humans arrive at an absolute truth through two aspects: The input that the humans gather from the outside world through their sensory organs like eyes, ears, skin, etc. The processing of these inputs in the human brain by correlating it to the past experiences. It does need to be understood that within the realm of metaphysics, absolute truth is open to argumentative challenges. However, defining and explaining absolute truth is much easier and readily feasible within the realm of the physical. For instance, consider a person who has a pet cat at one’s home. The fact that this person has a pet cat in his home is an absolute truth. People may differ with regards to the subjective endowments ascribed to that cat. For instance, say somebody says that this individual has the most beautiful cat in the world as his pet. Many people may disagree that this cat is the most beautiful cat in the world. Some may say that the cat is indeed very beautiful. Some may agree to the contrary that the cat is indeed ugly and repulsive. However, no one will disagree with the fact that this person has got a pet in his house that is definitely a cat. Thereby the fact that this pet is a cat is an absolute truth. If somebody says that this pet is a dog. It is not true. If somebody says that this pet is a tiger.

Individual Employment Law Case Study Example | Topics and Well Written Essays - 1750 words

Individual Employment Law - Case Study Example Several matters need to be taken into consideration regarding your current situation with filing an injunction against Brett your sales and marketing director. Employment law protects Brett as well as you so I advise you to carefully pursue the issue. Fraser Younson was quoted in the September 2 issue of Lawyers Weekly Magazine in an article about the rise in claims by employees against their firms, a relatively new issue in the British legal profession. Unfair or wrongful dismissal claims occur when firms to do follow the correct procedure made mandatory in legislation on October 1, 2004. "In some firms in particular, partners need to understand that they need to coach employees on an on-going basis, not just mention their shortcomings at appraisals," (Younsun) The major issue you have at hand is a no compete contract where the contract was an oral agreement. An oral agreement is legal and binding as long as consideration was present. In the case of consideration and your verbal agreement with Brett consideration was present but there are other matters at hand that must be taken into consideration. One of them is the time factor. As the agreement between Brett and yourself was never formally written up a date and the time limit on the agreement are difficult to determine at this time. The proof of the time is difficult to prove at this point. McDermott was recommended in Legal 500 Eur... egration following the acquisitions of two German companies, a varied and challenging mandate which required negotiations with trade unions and group works council on a mass redundancy program, and the establishment of a European works council." (Anthony) Essentially you had a no compete oral contract with Brett. Legal for such a contract should read: (a) Company Information. The Company will make available to the Independent Contractor certain Confidential Information of the Company, previously non-disclosed to him or her, which will enable him or her to optimize the performance of his or her duties to the Company. In exchange, the Independent Contractor agrees to use such Confidential Information solely for the Company's benefit. Notwithstanding the preceding sentence, the Independent Contractor agrees that upon the expiration or termination of the Agreement, the Company shall have no obligation to provide or otherwise make available to the Independent Contractor any of its Confidential Information. "Confidential Information" means any Company proprietary information, technical data, trade secrets or know-how, including, but not limited to, research, product plans, products, services, customer lists and customers (including, but not limited to, customers of the Company on whom the Independent Contractor called or with whom her o r she became acquainted during the term of the contract), markets, software, developments, inventions, processes, formulas, technology, designs, drawings, engineering, hardware configuration information, marketing, finances or other business information disclosed to the Independent Contractor by the Company either directly or indirectly in writing, orally or by drawings or observation of parts or equipment. Confidential Information

Transforming the Enterprise with IT Phase 2 Individial Project Essay

Transforming the Enterprise with IT Phase 2 Individial Project - Essay Example Every single second we came across new technology, new inventions and of course innovations i.e. existing with new add-ons. This was the basic introduction. Let’s turn the pages to enterprise. What is an enterprise? Or in others words define ‘enterprise’? Quite a puzzling question. But the only answer is- â€Å"Enterprise may be defined as the place where all the W’s are fully sorted and compatible with each other i.e. What, How, Where, Who, When and Why and some groups of Visionary, Owner, Designer, Builder, Implementer and Worker are brought up together to give a holistic view of enterprise.† Now let us walk to the way of IT (Information Technology), an ace up your sleeve. â€Å"Information technology has ballooned to encompass many aspects of computing and technology, and the term is more recognizable than ever before. The information technology umbrella can be quite large, covering many fields. IT professionals perform a variety of duties that range from installing applications to designing complex computer networks and information databases. A few of the duties that IT professionals perform may include data management, networking, engineering computer hardware, database and software design, as well as the management and administration of entire systems.† IT can be best viewed as the â€Å"use of computers for designing, developing, implementing, supporting and managing information system.† Enterprise is like a container (tumbler) which holds the IT in it .It is a shell (enterprise) in which pearl (IT) is safe, growing and increasing day-by-day and the hardware& software used is its shine. This would result in e-business (online business), B2B (business to business), B2C (business to customers) and B2E (business to employees) solutions. The main key to success of any organization is business intelligence. One should have a thorough knowledge of business intelligence. But

International Business Research Paper Example | Topics and Well Written Essays - 1000 words - 2

International Business - Research Paper Example As per Avon's global strategy it is imperative to sell directly to individual consumers and the product's brand names can be changed in accordance with the cultural environment of different countries but the global brand name will be their primary identification. Avon allows every branch or subsidiary to set its own competitive prices in response to their local market conditions and the inter-country transfer of learning, resources and practices. 1. Your reading assignment for this unit describes different marketing orientations. Discuss the applicability of each to Avon’s international operations. Production, sales, customer, strategic marketing, and social marketing are the most common marketing orientations. Avon uses a mix of customer, strategic marketing and social marketing orientations in its global marketing strategy. Avon is basically a customer oriented company which allows product modifications as per country-specific or customer-specific requirements. As a part of its social marketing campaign to support women, Avon started its social awareness programs like fighting against domestic violence and breast cancer. Avon also introduced insect-repellent skin creams in South American countries. The company also took an innovative step in its distribution method in China to appropriately implement its strategic marketing orientation. 2. Why is Avon so much more dependent on its foreign operations than on its home (U.S.) operations? The strategy of going global was based on a primary fact that there will be more chances of profitability if you could access more customers. The basic reason of exporting is to increase the profitability of business either to explore new markets or to get rid of local heavy competition. Avon had both. The selling model developed by Avon that is in accordance with the nature of their products is not much suitable for the women in United States. As a large number of women are engaged in full time jobs, it will be difficult to access them through direct selling model. 3. Discuss socioeconomic and demographic changes that could affect Avon. Avon has a specific sales model that is line with its business model and the nature of products it is selling. However in order to make the business profitable, it is necessary to understand the socioeconomic and demographic trends of the country. In United States, the availability of women is a major issue. Avon needs part time sales force to implement its sales model effectively with a low labor cost. The unavailability of women affects the volume of sales because there will be fewer candidates willing to take the part time sales representative job and also there will be fewer women to meet those representatives to buy the products. 4. How might a global recession, such as the one that began in 2008, impact Avon’s operations? Going global is a risky decision as the economic recession can affect the profitability of a global company more than a local company . Some portion of operating cost of global operations is fixed in nature and can not be avoided like legal formalities of each country. Global recession also affects the purchasing power of customers and they are now more focused on the usability of the products they purchased. In this situation, companies are focusing on modifying their business strategies to deliver products with more functions with an economic price in order to satisfy the

Compare and Contrast 2 literary works Research Paper

Compare and Contrast 2 literary works - Research Paper Example The storm also depicts an adulterous relationship between two ex-lovers. As the storm approaches and progress they engage in an illicit relationship despite the fact that both of them are married. The storm helps in rekindling past coveted memories between the two of them. Alcee maintains in the story that he was not able to follow his aspirations and feelings he had for Calixta. On the other hand, the author, Kate Chopin tries to convey her opinions by means of Calixta. Her character is that of a women who is tied with her husband. After engaging in an adulterous relationship with Alcee that day, she finds herself happy and refreshed. Chopin tries to convey through this act that marriage is an institution which ties two individuals together and they are not able to obey their own free will. On the other hand, the case with Alcee is somewhat different as he is not with his wife and feels lonely. He feels comforted and soothed and his loneliness disappears after engaging in sex with C alixta. By means of these two principal characters, Chopin tries to depict that having an illicit relationship is not necessarily detrimental. ... Also nature has the healing power to modify emotions and feelings of individuals. This is depicted by the end of the story and is depicted by the following quote, Was it last week the cyclone had well-ruined him? The cyclone seemed a huge joke, now. It was he, then, who, an hour ago was kissing little Calixta’s ear and whispering nonsense into it. Calixta was like a myth, now. The one, only, great reality in the world was Clarisse standing before him, telling him that she loved him† (Chopin 160). This quote further brushes off the impositions posed by morality. According to Chopin, just by bonding in marriage and getting tied up in a relationship may not necessarily depict astute happiness in individuals. In fact, sometimes straying away from the path may result in satisfaction and comfort, rather than the feeling of guilt which is imposed by the implications of being ethical and moral. The characters of Calixta and Alcee do not experience any guilt by engaging in an adu lterous act because they themselves feel freed from all the negative emotions they experienced in marriage. In fact, the adulterous relationship helped them in bouncing back to their respective marriage with happiness and vigour. This sentence also shows the resignation towards societal rules. Despite having an adulterous affair with Calixta, Alcee returns to Clarisse, his wife as he believes that this is the only socially acceptable relationship. There is another aspect of symbolism depicted in Kate Chopin’s The Storm. This can be seen in her silent symbolism against Catholicism which denotes certain restrictions on gender and sexuality which is forced due to class and religion by means of certain cultural constructs which existed during that time (Wehner, 154). This is

Audience as Market vs Audience as Public Essay Example for Free

Audience as Market vs Audience as Public Essay The relevance of ratings is very crucial, for it is what determines the most looked after programs that give a hint of satisfaction from the audiences as consumers. It is a measure of response that helps producers and managers determine what type of programs are appropriate for a certain time of the day. It also tells something about the audience, generally, their age and program preference. The audience-as-market view was manifested through the many advertisements that can be found on the commercials or air-time allotted in-between television programs. (Ang, 1991, pp. 28) Most of the television programs were an also profit-making program that generates money from the emotions and satisfaction of the public domain. In a more traditional sense, wherein broadcasting is used as a means of transmitting information, the audiences are viewed as a public. In a broad sense it portrays public service through broadcasting. Those who take broadcasting in the traditional sense believe that they have a responsibility to provide information to the public domain or to their audiences. (Ang, 1991, pp. 29) Impact of Globalization There had been several changes in the broadcasting industry due to the innovations in technology and the advent of globalization. The new ways of delivering audio-visual information via satellite have tremendously increase the audience choice and made access to different programs a lot more cheaper (McQuail, 1997, pp. 9). An instance that shows the advent of globalization can be reflected on the different interactive programs use to generate funds and advertisements. In public service broadcasting, the latest innovations have made it easier to get and present information and news. By being interactive, it had been able to solicit questions and opinions from the audience that further create a more informed viewers. Conclusion Broadcasting is a money-making industry that was promoted by a capitalist institution. Although there were views that it is ought to be used and contextualize to serve the public, nevertheless, this view would only be a part of a larger cultural-market scheme. It is important to analyze the institutional framework that fueled the broadcasting industry in able for one to determine how analyze the audience. Due to the fact that it is the institutional framework which determines who are the audiences and how they are supposed to response and be address. Bibliography Ang, I. 1991Desperately Seeking the Audience, Routledge, London/New York, , pp. 26-32 McQuail, D. 1997Audience Analysis, Sage, Thousand Oaks, California, , pp. 1-11. Moores, S. 2000. Media And Everyday Life In Modern Society. Edinburgh University Press. Edinburgh. pp. 5-23 Schirato, T. and Yell, S. 1996`Communication and Culture`, Communication and Cultural Literacy: An introduction, Allen and Unwin, St Leonards, Sydney, , pp. 1-21 Schlesinger, P. Do Institutions Matter For Public Servic Broadcasting? University of Stirling, Scotland. Retrieved on August 12, 2007. Retrieved from www. ofcom. org. uk/consult/condocs/psb2/psb2/psbwp/wp2schles. pdf Thompson, J. 1997, `Mass Communication and Mass Culture` in O`Sullivan, Tim and Jewkes, Yvonne (eds), The Media Studies Reader, Edward Arnold Ltd, London, pp. 28-41 Williams, R. 1997`Mass and Masses` in O`Sullivan, Tim and Jewkes, Yvonne (Eds), The Media Studies Reader, Edward Arnold ltd, , pp. 18-27

The Importance Of Memory Continuity Philosophy Essay

The Importance Of Memory Continuity Philosophy Essay In this chapter I will demonstrate that memories are very important to our conception of ourselves and the identities of others, but are unreliable and not alone sufficient for ensuring the continuity of ones identity. I believe that more psychological elements are required in instances where memories are erroneous or have been forgotten. Consciousness is a difficult term to define though. Thomas Reid points out that we cannot be conscious of the past, as you can only ever be conscious of the present (Reid, p. 222). So perhaps Locke means it is our memories which make us the same person as we were yesterday. The problem with this is that I can remember what my flatmates were doing yesterday, but this does not make me identical with my flatmates. So it must only be first-person memory, from my own perspective, which demonstrates that I am identical with myself from yesterday. Joseph Butler objects that this results in a circular position, as having first-person memories implies my remembering that I performed those actions (Butler, p. 324). However, we can see that it would be possible for someone to wake up with amnesia, knowing what actions they had performed recently but with no idea who they are. Therefore, it is possible to separate first-person memory from identity. This is the position popularly attributed to Lo cke. But does this mean that I cease to be myself when I sleep, or that when I temporarily forget that I went cycling yesterday I am no longer the person who went cycling yesterday? Locke would not believe this to be the case. As long as I remembered when I was prompted or woken up then I would still be the same person. But what if I could not remember, even with prompting? For example, someone with Alzheimers disease may suffer loss of memory of recent events. There was also the case of David Fitzpatrick, who suffered a dissociative fugue at age 25, causing him to forget everything about his life before the fugue (Channel Fives The Man With No Past). As Lockes theory of identity related to the responsibility of the agent, Locke would have to say that David Fitzpatrick could not be held responsible for any of the actions, good or bad, he had carried out prior to his fugue. We are reluctant to accept that people are not responsible for actions they cannot recall committing. A distinction which needs to be drawn in Lockes position on accountability is the difference between being conscious of an action now and being conscious of it when it was being committed. For example, (sleepwalker?) was not convicted of the murder of his father because he committed the crime while asleep. Since he was clearly not conscious of the actions he was performing, he was not held responsible for them. However, someone who intentionally hurts many people and later forgets what he has done should not be deemed innocent. As this pertains to identity, we can see that there may be parts of our lives we can no longer recall. For example, most of us recall very little of our early childhood. Thomas Reid objects to this element of Lockes theory of identity with a famous example. A young boy is flogged for stealing apples, grows up to become an officer and later becomes a general. The officer remembered being flogged, and the general remembers being an officer, but the general does not remember being flogged. According to Locke this means the general is not the same person as he was as a child. Reid argues, however, that identity is transitive (Reid, p.249). This means that since the general remembers being an officer, and the officer remembers being flogged, the general is identical with the boy who was flogged, which means Lockes response is nonsensical. But identity is not necessarily transitive. For example, the cup by my bed was full last night but this morning it is empty. This does not mean that the cup I see this morning is different to the one that was there last night. Not all qualities must remain the same in order for people and objects to be the same over time. The only aspect which Locke says must be consistent is our consciousness. ( A huge problem with Lockes theory is the possibility that one may have memories which have become distorted over time, or altogether false. Memories are extremely fragile, and easily led by suggestions from others. For example, Locke explains that, in the case of one who falsely suffers guilt for someone elses crime, when we get to Heaven, God will ensure that the only memories we have and can be held responsible for are our own (Locke, p. 473). But in order for God to determine which memories are ours, he must be able to determine who we are. Locke is unable to explain how God determines this, and why we cannot use Gods criteria instead of Lockes flawed system. A similar problem for Locke is cases of amnesia, whereby a person forgets everything of their past. A new person may seem to emerge after the episode. But what if they later recovered their memory? Similarly, what happens to their old self during times of identity loss. Should we consider the old person to have died? But then when they return we could only consider them to have come back to life. So body needed to act as a kind of enclosure for the memories, allowing for some kind of continuity during times of memory or psychological loss. Tan Tai Wei states that the unreliability of memories means that we need more in order to assure ones identity. He claims that our bodies are necessary for the authentication of our memories. [http://www.springerlink.com/content/jm4072410n14l705/]. As demonstrated in previous chapters, the only important aspects of our body are the brain and our genetic make-up. Yet these do not seem to offer any reliable authentication of our memories. Instead, I believe that what we ourselves would deem important for the continuation of our identity is our psychology: our beliefs, opinions, attitudes and passions. J. Butler, Analogy of Religion, Harper and Brothers, New York, 1860. J. Locke, An Essay Concerning Human Understanding, (ed.) T. J. Cobden-Sanderson and J. F. Dove, Oxford University, Oxford, 1828. T. Reid, Essays on the Intellectual Powers of Man, in: The Works of Thomas Reid, Vol. 1, (ed.) MacLaughlan and Stewart, Edinburgh, 1872. The Man With No Past 2006, television programme, Extraordinary People, Channel Five, UK, 15th November.

Human resource practices at Tesco

Human resource practices at Tesco Identification of the organisations business strategy, mission and goals Tesco is, as Brand Finance (2014) notes, the largest retailer in UK, as well as being a highly significant retailer globally. As of 2014, Tesco is operating in 12 countries globally, and there are presently 6,780 Tesco stores. In addition, the company employs approximately 500,000 people worldwide. In addition to its core business in the grocery sector, Tesco has also diversified to offer a range of other products and services, such as personal finance and mobile phones. It has developed its ‘bricks and mortar’ business model to include an increasing emphasis upon modern day technology, through Tesco Direct (Ma, Ding and Hong, 2010) and the customer relationship management programme, Clubcard (Felgate, Fearne and di Falco, 2011). Business strategy Tesco’s has, as Schiraldi, Smith and Takahashi (2012) comment, a well-established and consistent business strategy that has enabled the company not only to strengthen the core UK business but also to expand successfully into a range of new markets. Those markets that were not successful, such as the US Fresh Easy stores, have been off-loaded in order to limit group-wide losses (Tyrell, 2014). Tesco’s business strategies mainly focus, as Wood and McCarthy (2014) further postulate, on the huge UK domestic grocery market, along with financial services, and telecommunications. Evaluating its business strategy, Schiraldi, Smith and Takahashi (2012) assert that one of the main objectives of Tesco’s business strategy is to create sustainable, long-term growth. According to Tesco plc (2014), this will be achieved by world-wide expansion. With this goal in mind, the company initially focused on expanding its business enterprises into Asia and central Europe. Tesco primarily focuses, according to Metzger (2014), on five key market sectors: 1) its core UK business, 2) the communities in which it operates, 3) non-food products, both within and beyond those offered ‘in store’, 4) retailing services, and 5) international markets. The company has, as this essay discusses, separate strategies for each of these aspects. The major objectives of Tesco’s business strategy include being a successful retailer internationally, facilitating the continued growth of the core UK business, being strong in the non-food market, the further development of various retailing services like telecommunications, Tesco personal finance and Tesco.com, and giving to the communities in which it operates, so as to strengthen brand loyalty (Piercy, Cravens and Lane, 2010). Tesco’s core UK business is the most important part of the entire business and accounts for 70% of group sales (Tesco, 2014). There are, as already noted, almost 3,400 Tesco stores employing around 310,000 people in the UK; these people are employed in five main, distinctively different, types of store, in order of size format: Tesco Extra, Superstore, Express, Metro, and One Stop. In addition, there are other format stores, such as Homeplus, Dobbies, and internet shopping options. There are presently 247 Extra stores, 482 Superstores, 195 Metro, 1,672 Express, and 722 One Stop stores, which, quite literally, give Tesco a presence in almost every town within the country (Tesco, 2014). In commenting upon how Tesco has developed its business model in light of lessons learned from the current global recession, it is suggested by Piercy, Cravens and Lane (2010) that the primary realisation has been that people want more value for their money but they do not want to compromise on product quality. This message can be seen to have been acted upon by Tesco in a number of ways. First, Tesco has enhanced promotion of its ‘Value’ range, coupled with less advertising of its premier ‘Finest’ range. Secondly, the rewarding of customer loyalty has led Tesco to create a world-leading customer loyalty programme called ‘Clubcard’. According to Tesco (2014), fulfilling corporate responsibility and creating value within the communities it operates are crucial for achieving growth. Tesco believes, as Blythman (2012) further notes, that each and every strategy that it designs has an impact on the community. Tesco’s strategies regarding corp orate responsibility include providing active support to local community, providing good jobs to locals, and taking care of the environment. In addition, the company is aiming to create zero carbon stores in the future (Rosethorn, 2009). The main objective of Tesco’s non-food strategy is to become as strong in this arena as it is in the food category. Tesco’s Dobbies, Homeplus and Extra stores are the three store formats where non-food products are available, the latter in addition to food. In 2000, Tesco Direct, the company’s online store where more than 125,000 products are available, was launched. The company has 25 distribution centres, out of which six deal with clothing and non-food products (Tesco, 2014). Cumulatively, these distribution centres deliver goods to an estimated 500,000 customers per week in the online sector only (Tesco, 2014); this division of the company has experienced rapid growth, showing the importance of diversification to the continued growth of the company (Ma, Ding and Hong, 2010). Tesco’s various retail services include Tesco Bank, Tesco.com and Tesco telecommunications. In the UK, Tesco Bank is the most successful supermarket bank (Scuffham, 2014), which once more shows how invaluable diversification has been to the continued success and growth of the group as a whole. Furthermore, developing Tesco.com was a strategy of keeping pace with modern trends in shopping which may result, in the future, in fewer resources being applied to traditional ‘bricks and mortar’ strategies, and more being routed towards on-line consumers. Identification of the organisations overall HRM strategy and goals This section discusses the overall human resource management (HRM) strategy and goals of Tesco. Given the global reach of the chain, it is imperative that managers make a complete and feasible HRM plan and use different strategies to manage employees. This will include changing strategies to account for local customs and variations (Brennan, Moore and Mughan, 2013). The human resource strategy presently utilised at Tesco’s revolves, as Merkel, Jackson and Pick (2010) discuss, around the training and development of employees, communication and consultation, and rewards and benefits linked to achieving targets. This triple-headed approach to HRM has been successful over the years and has helped the firm to retain and recruit well-motivated staff who present a professional appearance to customers and are proud to work for Tesco. The most significant part of the HRM strategy of Tesco is training and development in terms of both time and money (Tesco, 2014). Every year, Tesco emplo ys a large number of staff and a critical component of this, in addition to ‘front line’ shop staff, is the recruitment of high quality graduates from leading universities (Rosethorn, 2009). It is imperative, given the academic background of these recruits, that they are trained in ‘the Tesco way’ and introduced as quickly as possible to the corporate structure and mentality of the firm. This is why the training of graduates through specific recruitment programmes is essential (Merkel, Jackson and Pick, 2010). Tesco does not merely, however, favour graduates. It values all its staff as important resources and promises each of its employees that they will have a chance to develop their skill set and progress through the company (Fernie and Moore, 2013). This implies, in the opinion of the author, that each employee has the same opportunity to acquire essential skills relating to their work and the same opportunity to develop themselves to learn new knowledge . In the UK, skilled specialist employees in traditional occupations, such as fishmongers and bakers, can attain recognised qualifications during their careers at Tesco and, in 2008, 97.4% of shop-floor and 99.9% of Tesco.com employees in the UK were trained to bronze level (competent); 94.2% of shop-floor employees achieved silver level competence (expert or experienced). Such data suggests, as Ma, Ding and Hong (2010) comment, that Tesco realises the importance of investing in its staff and is keen to retain and develop a large number of skilled workers. In addition to the training programme evaluated above, Tesco has an Options development program. In this program, staff can select and learn skills that they need to grasp so as to progress to the next work level within the firm – this is, therefore, a form of self-guided career professional development. One in 30 employees of Tesco in the UK participate this programme, according to Tesco (2014). Mindful of its success, Tesco expanded this programme into Central Europe and Asia in 2009 (Brannen, Moore and Mughan, 2013). This suggests that different parts of the company can benefit from positive innovations trialled elsewhere. The second major part of its HRM programme is tied into issues pertaining to communication and consultation. Tesco wants to know the views of employees on problems which affect them and the wider company. This form of ‘bottom-up’ feedback is common in companies with a global presence, as Brannen, Moore and Mughan (2013) note. Managers are now encouraged to use different types of communication to gather feedback that can be used to develop the company further. This includes, according to Fernie and Sparks (2014), staff question times, face-to-face interviews, and use of the in-house internet. In addition, Tesco undertakes an annual staff survey and ‘Viewpoint’, which are anonymous and confidential (Tesco, 2014). Tesco uses these approaches to find the problems in working processes as soon as possible, so that it can address them and ensure that it responds to them in a manner so as to maximise returns. The third part of Tesco’s HRM strategy relates to rewards and benefits (Merkel, Jackson and Pick, 2010). Tesco tries to keep a competitive HRM edge over its major supermarket rivals by offering a basic wage that is as high as possible. This is enhanced by long-term reward plans and share bonuses (Tesco, 2014). Analysis of the various components of Tesco HRM Human resource management at Tesco involves various activities, including recruitment talent analysis, provision of a good working environment, programmes aimed at retaining employees who have good performance, and ensuring that all are treated equally (Rosethorn, 2009). These divergent trends within HRM are all important as, without them, employees may not feel valued. Increasing employee self-worth is, as Merkel, Jackson and Pick (2010) note, a valuable tool in the arsenal of the successful HRM practitioner because those who feel valued are likely to outperform less enchanted colleagues. In addition, a highly motivated workforce has been shown, by Fernie and Sparks (2014), to maximise the potential for high profit returns within a firm. It is also worth considering that ensuring equality in the firm is an important legal consideration given the right of all people to work in a safe environment that is free from bullying and respects human rights (Tushman and O’Reilly, 2002). For good employee relations the company also encourages its workers to work near their homes, which, as Piercy, Cravens and Lane (2010) observe, is a ‘green’ initiative that helps cut down on fuel costs and also reduces the time that individuals spend travelling to work. The company also gives their employees freedom of transfer, thus encouraging employee retention (Metzger, 2014). In addition, the use of shift work maximises the ability of people to work hours that suit their own timetables; thus, for instance, a student may be able to obtain an evening shift that does not interrupt his or her studies, whereas a mother of young primary school-aged children may be able to work during the day whilst the children are at school. This flexibility of working patterns, which is also important for the exchange of ideas and for the promotion of equality of faith (such as the need for Orthodox Jews not to work on Saturdays) are all factors that help Tesco to build a wide multicul tural team of workers that are attune to the attitudes of the individual communities that they serve. Indeed, as a result of the UK being a truly multicultural society, HRM can be seen to play a critical role in working towards the creation of a healthy work environment. Tesco also ensures that every employee knows his or her rights in the organisation, which can also be seen as a way of ensuring that employee unions are supportive of the market aspirations of the company (Rosethorn, 2009). That Tesco also embraces health and safety regulations and training may be seen as a further bonus. In addition, Tesco trains its employees on disaster management, which is not only a positive for staff but also for the shoppers who frequent Tesco (Blythman, 2012). That staff receive such training means that members of the public can shop in safety in the secure knowledge that in the event of a fire outbreak the staff are trained, and responsive. With regard to the use of human resource models, Tesco can be evaluated as using a range of different models to ensure that it meets it core business goals (Fernie and Moore, 2013). This is important to note within the confines of this essay because no two people are identical (in terms of their behaviour and personality traits), thus calling for different HRM approaches to be adopted to ensure that there is, within the workforce, harmony in the company (Merkel, Jackson and Pick, 2010). Tesco has, as Rosethorn (2009) notes, has resolved to u se a commitment-based model which does not force employees to meet frameworks. Rather, the achievement of goals is looked at as possible through respect, provided that there is co-ordination and self-control. This model calls for motivation and reinforcement in order to achieve the objectives of Tesco management and, as Tushman and O’Reilly (2002) suggest, employee opinions are taken into consideration and are used even during problem-solving processes. This model puts the employee at the forefront and helps to sustain motivation. Identification of areas that could be improved Tesco knows that it, in order to keep competitive in an increasingly cut-throat market, it has to keep sound strategies and build upon them (Wood and McCarthy, 2014). It is critical therefore, in accordance with the view advanced by Tushman and O’Reilly (2002), that human resource management continues to develop, identify, and strengthen the capacities of its staff. Tesco has a lot of employees who have substantial experience, and it follows that there is a key role for them to play in the training of new employees. In addition the company needs to train employees with expertise and ensure that they are kept up-to-date with regards to their key skill sets. The training concepts mentioned within this assignment work together to ensure that the organisation benefits from the increased competence of its staff. For rewards and wages Tesco is in line with existing laws and regulations and pays salaries according to the minimum wage law (Tesco, 2014). Nevertheless, further benefits could be accrued by making a more explicit linkage between performance and reward, especially with regard to the firm’s overall profits (Metzger, 2014). This would mean that when annual profits increase, there should be an increase in the salaries and rewards enjoyed by employees. Such rewarding of talent will have a positive impact on both workers and the company (Fernie and Sparks, 2014). Conclusion The human resource management department plays an important role in any organisation. Tesco has a well-documented, forward-thinking HRM department which is in tune with its overall business aims. Through the recruitment and retention of first rate staff and ensuring that all employees can perform to the best of their ability, Tesco increases the chances that its staff will be a positive asset (Merkel, Jackson and Pick, 2014). In addition, as Tesco increasingly diversifies its business portfolio, there is a need to ensure that all employees in each country in which it operates learn from best practice elsewhere (Brannen, Moore and Mughan, 2013). Indeed, if Tesco is to attain its global objectives, it is imperative that its HRM department continually evaluates its own performance (as well as that of employees), so that the company’s most important asset – its staff – can continually adapt to the changing needs and expectations of the company’s customers to h elp ensure that it retains its existing position of primacy within the UK supermarket sector (Metzger, 2014). Bibliography Blythman, J. (2012). Shopped: The shocking power of British supermarkets. London: HarperCollins. Brand Finance (2014). Global 500 2014: The world’s most valuable brands. Available at: http://brandirectory.com/league_tables/table/global-500-2014 [accessed 10 September 2014]. Brannen, M.Y., Moore, F. and Mughan, T. (2013). Strategic ethnography and reinvigorating Tesco plc: Leveraging inside/out bicultural bridging in multicultural teams. Ethnographic Praxis in Industry Conference Proceedings, London, September 16-18, pp. 282-299. Felgate, M., Fearne, A. and di Falco, S. (2011). Analysing the impact of supermarket promotions: A case study using Tesco Clubcard data in the UK. Kent Business School. Working Paper 234. Fernie, J. and Sparks, S. (2014). Logistics and retail management (4th edn). London: Kogan Page. Fernie, S. and Moore, C. (2013). Principles of retailing. Abingdon: Routledge. Ma, Y., Ding, J. and Hong, W. (2010). Delivering customer value based on service process: The example of Tesco.com. International Business Research, 3(2), 131. Merkel, J., Jackson, P. and Pick, D. (2010). New challenges in retail human resource management. In Krafft, M. and Mantrala, M.K. (eds) (2014). Retailing in the 21st century (2nd edn). Springer: Berlin, pp. 257-270. Metzger, K. (2014). Business analysis of UK supermarket industry. Master’s dissertation, Loughborough University. Piercy, N.F., Cravens, D.W. and Lane, N. (2010). Marketing out of the recession: Recovery is coming, but things will never be the same again. The Marketing Review, 10(1), 3-23. Rosethorn, H. (2009). The employer brand: Keeping faith with the deal. Farnham: Gower. Schiraldi, P., Smith, H. and Takahashi, Y. (2012). Estimating a dynamic game of spatial competition: The case of the UK supermarket industry. LSE Working Paper. Scuffham, M. (2014). Tesco takes on UK banks with current account launch. Reuters [online]. Available at: http://uk.reuters.com/article/2014/06/09/uk-tesco-bank-account-idUKKBN0EK24H20140609 [accessed 10 September 2014]. Tesco plc (2014). Annual report 2014. Cheshunt: Tesco plc. Tushman, M.L. and OReilly, C.A. (2002). Winning through innovation: A practical guide to leading organizational change and renewal. Cambridge, MA: Harvard Business Press. Tyrell, J. (2014). Introduction to socio-cultural influences. In Mutum, D.S., Roy, S.K. and Kipnis, E. (eds) (2014). Marketing cases from emerging markets. Heidelberg: Springer, pp. 9-11. Wood, S. and McCarthy, D. (2014). The UK food retail ‘race for space’ and market saturation: A contemporary review. The International Review of Retail, Distribution and Consumer Research, 24(2), 121-144.

British Identity and Literature Essay -- European Literature Identity

British Identity and Literature What does it mean to be British? Britain's national identity has evolved and transformed over the years. Through the works of Phyllis Wheatley, Aphra Ben, William Shakespeare, Daniel DeFoe, Coetzee and Caryl Phillips we have explored the different meanings and aspects of British identity. Britishness is not just confined to England (or the United Kingdom in recent times), Britishness extends far beyond the nation. Britishness is not a simple concept and is complicated by the existence of many British colonies all over the world. The colonized people of the British colonies also have claims on Britishness. So what determines if an individual is British or not? Is it one's religion? Is it the way one speaks? Is it just the difference of skin color? Is it one's appearance and dress? Is it based on citizenship? Is it one's knowledge of social norms of England? The colonized people of British colonies defied many of those above. The Britishness of these people did not just rely on their language, their appearance, their citizenship and at many times their understanding or application of social norms to their life yet their claim on Britishness, them demanding their claim on British identity is as legitimate as any. So if not on these basic characteristics, that define national identity, on what is the Britishness of the colonized people based on? An important part of the formation of British identity within the colonized people lies in their interaction with the British that came from England to colonize them. Interaction with the British mainly depended on language and the colonized individual's ability to speak English. For most their ability to learn the language depends on their master's ge... ...w claim their British idenity, yet in the beginning of the colonizing process they had to prove their Britishness. Their ability to speak the language, understand the culture and adopt the religion were all ways they could claim their Britishness. The strong influence of the British in their colonies was inevitable because if people live together, there will be interaction and that will lead to the exchange of ideas. This exchange of ideas lead to the development of a British identity among the colonized. This exchange wasn't one-sided as this interaction lead to the British discovering, understanding and sometimes adopting the ideas of the people in their colony. Yet the claim of the colonized on British identity was not considered legitimate in the colonial times and was only recognized years later when the notion of racial superiority was somewhat obliterated.

Argumentative Essay: Gun Control Laws Only Impact Law-abiding Citizens :: essays research papers fc

Tom is running full speed, maybe even for his life. It is a perfect summer night in San Jose, and Tom and his work partner just left work minutes before. They were walking through a â€Å"bad neighborhood† when some thugs started hassling them, and yelling obscenities at them. Tom and his friend walked by them quickly soon to be chased by the thugs. The thugs were threatening Tom and his friend’s life. Tom and his friend continue to run till the reach a busy intersection where Tom pulls out a semi-automatic handgun from his backpack and points it towards the thugs. As soon as the gun is leveled the thugs retreat leaving the two men alone. If there had been no gun Tom and his friend would have been seriously beaten or even killed. Tom did not have a permit for the gun, and might have not been able to get one without a special reason (Rauch 731). People like Tom need to be able to get gun permits, but it is so difficult because of all the criminal activity in America. Gun control laws are pointless and are only binding on the law-abiding citizens. The â€Å"waiting period† method of gun control is basically a two-step process. The first step in the procedure is that the person wanting a gun goes to the gun shop to buy a gun. Then, he/she must wait one to two weeks while the government performs a small background check for past criminal activities, disorderly conduct, or lack of mental/emotional stability. During this time, if the purchaser of the gun wanted the gun for a â€Å"quick crime† it is hoped that they will not still want to cause bodily harm after a few weeks of waiting around. Another dumb law is that is in effect in California is that if you want to carry a concealed handgun, â€Å"you have to prove that you have some special reason to carry†(Rauch 731). The problem with this method of gun control is that it stops the ordinary citizen from purchasing a gun quickly. It still does not stop criminals from buying guns. They purchase them through "dummy buyers" that have clean backgrounds. So when the criminal enters the law abiding citizens house with deadly intentions, the innocent victim can’t defend his family cause he can’t get a gun cause he was arrested for drinking and driving 10 years ago before he was even married, so therefore him and his family become victims.

response to Naomi Wolf :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  What modern society dictates women should look like has had a great impact on commonplace women and how they feel they should look and act. I have no doubt a huge problem exists in society as a result of this. I think it has resulted in women being put to the side in terms of advancement. It also evokes a sense of low self-esteem. Little girls everywhere are brought up in front of an image they can never achieve. A truly ideal woman is one who has the confidence in herself to know that she is beyond that image. The key word there is confidence. Unfortunately, the magazine cover industry breaks confidence with its portrayals of thin, tall women. The ideal magazine cover woman is an unattainable fallacy. However, there is no guilty party to be blamed for this fact. Faulting the companies putting that image to use is unjust. The idea that women are subjected to an unfair amount of pressure as a result of the fashion world and other media outlets is hardly new, but Naomi Wolf takes this claim to a new and absurd level. Her essay is as unorganized as it is impractical. Her ideas are presented in a smorgasbord of flawed logic. Particularly disturbing is what she calls the â€Å"beauty myth.† What I disagree with is the word myth. According to Wolf, women in magazines and advertisements have approximately 20% less body mass than that of the average woman, creating an unattainable standard. This fact in no way supports her claim of a â€Å"beauty myth.† The existence of a myth suggests something to be untrue in nature. Magazine companies and advertisement agencies are not in the business of showing an average woman. They are in the business of selling a product. Of course they are going to use beautiful people. These companies completely regard the fact that most women do not in fact look like t his, but they know that their product would be less appealing if they displayed average or unattractive women. Therefore, they do not deserve scrutiny over the fact that they do not present a typical woman. They in fact do the same for men. Wolf says, â€Å"The beauty myth is not about women at all. It is about men’s institutions and institutional power† (page 485, first new paragraph). How does one begin to say how warped this impression is?

What Is History Essay

History is looking at others perspective, point of view, understanding what they thought was okay and not okay. Evidence is cruel in history. Without evidence historians would not have known what happened. In an historical event such as Columbus and his men, and some people may be very bias to what he did, but what he did do to these people are not Okay, and would never in a million years pass in this century. Over a million Taint Indians killed, murdered, raped, shipped into slavery.Without Columbus journal and is men and the priest journal, we would probably not really know what happen and how cruel he was to these people that welcomed and showed Him and His Men the land. A historical account would be that would still think he is an amazing person, that did great and wonderful things, but in reality he didn't. Of course everything is selective or omitted, like when we were writing our biography or interviewing our parents, they would not want someone to know every detail.What if th ey were doing something they didn't want a trainer or their children or child to know? But how could we if the primary source story is reliable? That's when we go to secondary sources. When there are two different stories we could go to witnesses or friends that were there with them. In history, the audience is who writes the books, tells the stories, and passes on the knowledge from their grandparents or parents to their children and they pass it on to their children.

Bowling Ethnography

Heather Dooley 10 belabor B completelys We hug drugd to think that wheel is a very simple and boring drama vie by further quondam(a) work force. I did my written reportwork at a roll all(a)ey during two unalike conferences to look the dissimilar social interactions among derbys. I in condition(p) that bankroll is non limited to wiz specific age group or g abolisher. I in like valetner discovered thither is a unique hierarchy among the bowlers that is non determined by their age or gender. This social status is dependent upon their bowl just, character reference of glob habituated, and the encumbrance of their balls.I demonstrate there were some(prenominal) opposite social interactions that occurred between smaller groups of bowlers such as aggroup upmates. I first entered the field of force during a Wednesday shadow wheel group discussion. The bowling alley was filled with mostly men. I walked the length of the building and couldnt descry any women bowling. I soon found out this was a men only bowling unify. I was told there was also a women only bowling league that occurred on Tuesdays. The volume of the men bowling were middle-aged or older. However, there were a hole of men in their twenties bowling as well. On my chip entry into the field it was during a Friday shadow bowling league.On this iniquity the bowlers were all different ages but with a majority of younger men and women in their twenties. When I walked the length of the bowling alley that night I counted almost an equal fall of women as I did men. In this league it was required to view at least(prenominal) two or three women on individually(prenominal) team. This is called a mixed league. On the third night of observations, my second Wednesday night, I sat bug out at a table with a team of bowlers. ternion were in their twenties and two were in their late forties. While I was talking to one of the younger men I told him how I noticed a lot less wome n in this league and so the Friday night league.I asked what the requirements were, if any, to join every league. He said In hostelry to join this league you had to have a 180 average. He also told me this league was more(prenominal) competitive because it was only men and because they had the average requirement. This league has a large gist of money to be won at the end of the season because of the competitiveness. When the bowler referred to average he meant the average amount of pins he will usually pick apart blue during three mealys. Every game you have the opportunity to knock down 120 pins. Each game happened has ten digits. The term founds means each turn all the bowlers take.Every inning the bowler has the chance to knock down ten pins. If you knock down all ten pins at once this is called a study. When you bowl a strike it earns you more thusly ten points. If you bowl a strike for every position you lot receive a ccc game. This is the highest defecate y ou can reach and it is very hard to achieve. get word Terminology 1 Strike 2 Double 3 joker 4 Four bagger 5 Five pugilist 6 sextette Bagger 7 Seven Bagger 8 Eight Bagger 9 Nine Bagger 10 x Bagger 11 Eleven Bagger 12 Twelve Bagger I discovered the main way bowlers justice each others skills is finished the average they hold. nearone with a 250 average considers himself a better bowler then someone with a 185 average, even if the bring low average bowler beats him in a game. Another form of bowling hierarchy is determined by the type of ball you use. Some bowlers will endure anywhere between $250 to more than $300 for just one ball I learned that there atomic number 18 different types of bowling balls made to help you trade the ball a certain way. Some people may buy a ball they can seduce sequent better and others buy balls they can throw with a curve better. While I was sitting at the table with the bowlers I overheard a couple of them talking almost thei r balls.Some men used them as a way to brag to the other men. They would say the reason another man is bowling so bad is because he has a bad, cheap ball. I also noticed the men bowlers would use the weight of their balls to poke fun at the other bowlers. They will compare their balls weight to their manhood or manliness. For instance, Wow, youre only using that little ten pound ball. Did you borrow that from your girlfriend? heedful carrying that declamatory sixteen pound ball you might not be big enough for that yet. pic There are many different kinds of socialization among the bowlers.They joke and bollocks each other, give tips on how to bowl better and they also play eyeshade games with their teammates. There are two different types of games played among the different leagues. On Wednesday night they play a game called Kiddy Pot. This is a money game played by the men bowlers only that corresponds to how well you are playing. If you miss the louver pin, throw a gutter ba ll, or miss the show pin twice you drowse off a dollar. If you are hung, which in bowling wrong means four members of your team strike or split during the same frame but one does not, then the psyche who misses the strike loses two dollars.If all five members of the team strike during the frame, the next frame whoever misses the strike loses a dollar. At the end of the season all of the money upset playing this game is split among the players of the team evenly. pic pic The Friday night bowling league plays a different game. This game is set up like poker. Every member of the team who throws a strike or a split will get a card from the deck. If you miss a senseless or have an make frame then a card is taken away from your pile.At the end of each game the person with the best poker hand wins. Usually any women who play this game dont lose a card if they miss a spare or have an open frame. I learned that bowling is a very complex social social organisation with its own set of socialization rules and terms. It is not gender or age specific. Bowlers have their own private language they use to communicate towards one another. They are largely accepting of outsiders joining in on their conversations and own private jokes. Is there more I could learn my entering the field and joining a league myself?

Social Media Ads

Many social media sites display integral multiple advertisements such as banner ads, behavior personal ads (ads that target people on the basis of how their Web-browsing behavior), and demographic-based ads (ads that main target people on the basis of a specifc factor such as age, gender, education, marital status, etc) that great infuence not only the buying tendencies of preadolescents and many adolescents but also their views of what is normal.All three different regions viz. Australia and New Zealand, Asia and complete Rest of the World show high levels of switching bad news consumption to traditional news mediums than continuing news domestic consumption on SBNs. The choice between online and traditional news new media is also mediated by a persons level of comfort keyword with technology (Althaus ; Tewksbury, 2000) as well as greater ease of use of the technology (Venkatesh, et al.Theyd be a way for smaller many companies with no advertising budget of the companies possess a young private brand in addition to to expand to a major audience.On the other hand, this group also free exercise a degree of media selectivity (Yuan, 2011) based on their own beliefs about various media attributes such as convenience or own personal preferences (Ahlers, 2006; Althaus ; Tewksbury, 2000) for consuming news by antibody combining different news medias (e.g. SBNs, television) (Yuan, 2011).Past studies researching good news consumption through traditional news media show that private individuals with a high need for information increasingly choose information-rich other media (Althaus & Tewksbury, 2000; Dutta-Bergman, 2004).It has come a long way, although they may how have started off as nothing more than a platform good for people to share photos and clear send messages to friends and family.

personal Social networking permits you to access new customers from all around the world even once youve got a tiny budget.Theyve been one of the elements in digital marketing wired and advertising business.Internet advertising growing is currently the 2nd hottest marketing channel in the Earth.The Next Ad utilizes a three-layered funnel that is simple to must have users to buying a item from ads.

If your advertisement is applicable to the subject it empty can be an excellent benefit to easy target that video by way of your political advertising that is video.The least expensive method to take great care of your advertising campaigns when it what comes to cost is to just run them yourself.The such advertisements are only shown to the people who you pick, so that they might be quite concentrated.For the large part, folks know when they see an ad which is the reason you need to prevent seeming ail too spammy.

Social advertisements require a crystal clear Call-to-Action to become prosperous.Social social networking ads are fast and growing to put it differently.Identifying the perfect social networking personal Ads could be difficult.Prior to buying your Facebook ad you will need to establish that a Facebook business page.

John Winthrop “a Model of Christian Charity” (1630)

can Winthrop A baby-sit of Christian almsgiving (1630) Daisha A. Po well up s forthhwesterly University washstand Winthrop A puzzle of Christian bounty (1630) The Puritans had polar persuasions from the Pilgrims in which they rejected separationism postulating the Anglican perform could be saved. They valued to spend a penny churches to map as models for the English Church. john Winthrop on the eventide of the puritans sm any town of momma request cute to take a leak a expression of presidential term and ten-spotder value already established. antic Winthrop state that the nevertheless bearing ordain and advantage of a settle handst is root in a intuitive feeling in theology, communal concordat and the brain the carg unrivaledr of catchy train is theologys plan. First, privy Winthrop believes that conkness itself was ordain and with congruity and vox populi in immortal and his cleric place and glory, saving lies within. Secondly, all( a) influence force are exist and no peerless is to a greater extent than honor satisfactory, more than wealthy, or captain to an nigh other. all in all men shall be closemouthed gather in the trammel of amicable cope.Thirdly, sharpness by an comp second among beau ideal in which theology makes true promises and requires certain(p) carriage in return, globe has a choice. By choosing to sustain by graven images boy universe go out wait to be bless with unnumerable blessings save deciding to get going supporttime story away(p) of this covenant idol provide amend out in angriness as an act of revenge. tin Winthrop goes on to theorise that valet essential work as wiz, nourish star another, and be spontaneous to assistance separately other with meekness, gentleness, patience, and liberality.He views his comm accord of interests as peerless of the comparable body and so when one psyche suffers everyone suffers or supply that person w ith some kind of relief. By retention the unity in the bail of two-eyed violet the overlord leave alone be mirthful with t inheritor actions and they would obtain ofttimes more of his all-powerful power, wisdom, and goodness. John Winthrop believes that they volition take a leak a invigorated heavy(a) belief that beau ideal is among them when ten of them bequeath be able to hold up a metre of their enemies. He consistently prompted his mass of heir representation and advance them to fill up their portend indebtedness to turn over a beacon fire of morality for all mankind, and that they should be as a urban center upon a hillock (Stone, 2012). They volition attester things unhearable of and blend a affirmation to others, believers and non-believers. These testimonies entrust facilitate as evidence of deitys population and of his power. In conclusion, man should love, worship, serve, and obey the maestro as well as love one another, passport in His ways, live by His commandments, ordinance, laws, and by the covenant.By cleaving to God, he impart employ an abundance of blessings to lifes pleasures and profits. This loyalty to God ensures a life of prosperity.References Goldfield, D. (2011). The American travel A chronicle of the united States. upper berth load River, NJ scholar Hall. Stone, P. (2012, October). Worlds Apart, transmutation and Adaption 1600-1685. The American Journey. yap away conducted from southward University, Novi, Michigan.